Content Strategy for Therapy Group Practices

I strategize websites for therapy group practices, focusing on high-quality, authority-driven content and long-term client growth.

Therapy‑focused content
Mindful & warm messaging
Optimized for growth
Paul Jess Will Matthew Nicholas Emma
Trusted and praised by industry leaders

I've worked with therapy group practices and more

Website copy crafted to build authority and trust

Your therapy group practice website should grow your business by conveying your credibility and expertise.

Our content strategy focuses on establishing trust with your potential clients, blending warmth with strategies laser-focused on achieving your goals.

Website copy crafted to convert readers to clients

To attract more aligned therapy clients, the messaging on your website should connect, inform, and engage potential clients and turn them into long-standing clients.

My approach to website design ensures every line of text and action button is tailored to engage your audience and guide them toward initial outreach.

Why Choose Yin?

  • Responsive, Insightful, and Adaptive

    I'm meticulous, attentive, and personable. Working with me is a delight 😄.

  • Multifaceted Web Expert

    I come with 19+ years learning, scaling, and growing web businesses.

  • Dependable

    I'm a self-starter and problem solver. You can count on me from start to finish.

Working With Yin

I support therapy group practices from new websites to ongoing development with agency-level expertise and without the agency overhead.

Services

Website design Website development SEO Content strategy Content management Integrations & automations Groups, memberships & community Intake & onboarding UX/UI design Website architecture audit Speed optimization Conversion optimization

Workflow

Project kickoff — we start every project discussing the concept, scope, needs, your brand and industry
Architecture — we strategize and structure the site based on discovery prior and sorting required content and assets
Design — we explore and iterate through custom design direction based on discovery and research in previous steps
Development — we bring your designs to life through code, building dynamic interactions and integrations creating an engaging online experience
Review & Testing — we prepare a staging link and, through an iterative process, gather feedback and incorporate all content, updates, fixes, and optimizations
Launch + Beyond — we complete our launch checklist and set up the website to go live! Every project includes 2 weeks of post-launch support for anything that comes up

Tools

HTML/CSS/JS Ruby on Rails ReactJS CMS Tailwind Github AI Netlify Figma Cursor Loom Slack / Asana / email

About Yin

My name is Yin Yin Chan. I'm a Taiwanese-American first generation immigrant born in Hong Kong. I'm a New Jersey native currently living in Southern California.

My path was far from linear. I grew up in my family's restaurants, studied hotel management in Boston, then rediscovered my joy of creating digitally and immersed myself in the New York tech and startup community for a number of years.

Parenthood has propelled my journey of healing, self-compasion, and understanding. It also inspired me to dig deeper into the instersection of philosophy, psychology, and spirituality.

Therapy and mental health resources (in the form of books and videos), has helped me become a better parent to the most spirited kid, a better partner to my wonderful wife, and a more compassionate person to myself.

Working with mental health professionals to establish and grow their business online is my way of helping in the way I can in return.

Yin Yin Chan, Web Engineer / UX Designer

What would you like to collaborate on with Yin?